Why do we want to talk to you about SEO writing?
Standing out in search results is getting more complicated every day.
The Internet is saturated with information and search engines are increasingly taking content optimization into account.
In this sense, SEO writing is a powerful ally that any webmaster should take into consideration.
If you have a website and you don’t know how to stand out in the search results, continue reading these tricks on SEO writing and content optimization.
What is SEO Writing and What Does it Consist of?
By definition, SEO writing is a technique of writing in a way that is optimized for search engines.
So that the generated content is positioned preferentially against other results in the SERPs.
This is essential for any website, especially for a blog.
Without optimized content, it will hardly appear in the search results related to its theme.
It is useless to generate content that you feel very proud of if, in the end, it does not position itself.
That said, with this, I do not mean that optimized content should only be designed for search engines.
The correct SEO writing must also be focused on the users who are the consumers of it.
Search engines are designed to understand the behavior of users and, in this way, to be able to analyze their search trends and be able to offer them increasingly refined results.
And it is that search engines such as Google use certain metrics to determine if the content is of quality for the user and is perceived by the user as such (time spent on the page, number of page views, pogo-sticking, and CTR).
Therefore, if the content is well-optimized for search engines and adds value to users, there are many possibilities that it will be positioned.
As I always say to my boys and the clients of the agency (BE CAREFUL! I do not attribute the phrase to myself):
“Without content, there is no SEO.”
What’s more, without content.
I have a hard time thinking about how to develop an online marketing strategy.
And it is that it is a key element that complements and enriches any digital marketing strategy or campaign offering multiple advantages.
What Steps Should You Take for a Correct SEO Writing?
For adequate SEO writing, a series of previous steps must be carried out in order to achieve success with the proposed content marketing and web positioning strategy.
1. Determine your audience and what objectives you are trying to pursue with an SEO positioning strategy.
2. Analyze your organic competition to see what terms the different pages of their domains rank for and the best way to attack them in each case.
3. Carry out exhaustive keyword research to determine the most relevant terms to work for the different contents of the page.
It will also be necessary to evaluate whether the search intention for the chosen keywords is the most appropriate in each case.
4. Determine the type of content necessary to promote the web depending on its distribution, the proposed information architecture, the study of keywords, and the analysis of the competition.
Here it is important to take into account that depending on the term and the type of search carried out by the users, some types of results or others are shown (blog entries, home pages, service pages, etc.) for which it must be offered.
The most appropriate content in each case, and must be distributed logically in the domain.
5. Plan and propose the content strategy in order to determine the publication dates of the different contents and the order in which they will be carried out according to the priorities established between the different objectives pursued in the content marketing strategy.
For this, it is essential to establish an editorial calendar.
6. Create a content structure for each theme raised in the strategy.
In short, these are the fundamental steps that must be followed before starting to write with SEO.
In this way, it is how it is possible to attract qualified traffic to the page through accessible keywords.
30 Tips on SEO Writing to Optimize Your Content
First Paragraph and Headings
1. It includes a hyper-striking introduction to keeping the reader hooked.
2. Always include the main keyword in the first paragraph.
3. Always include the keyword in the main header or H1 of the page.
4. Review the headlines by introducing longtails related to the theme (check the search intention well and check the relationship between the long tail and the short tail) in them.
Internal and External Link
5. Include an internal link in the first paragraph.
6. Include at least 3 internal links in the post (depending on the extension).
7. Includes at least 1 external link to an authoritative website (this helps to offer more value to the user and to the natural link for the search engine).
Metatags and Page Optimization
8. Include the keyword in the meta title to improve the snippet in Google results and the CTR.
For the composition of the title and headers, you can rely on the headlines and headers of the first results offered by the search engine for the said term.
Use the autocomplete function of Google and tools such as the Keyword Magic Tool from SEMrush or Answerthepublic.
Remember that it must occupy between 40 and 60 characters.
9. To improve the CTR of your entries, a very good trick is the use of ASCII emojis, since some are indexable and rankable by Google.
10. Write and include the meta description or improve it if that page already existed and it was not well optimized to improve this snippet in Google results and CTR.
Remember that it must occupy around 150 characters.
11. Includes the canonical rel pointing to the blog entry that you really want to position (in the case of creating a new page that you want to position for a term, it will be the friendly URL itself proposed for it).
For example, if there are 2 blog posts attacking the same keyword and with a very similar URL (the keywords on both pages have a similar search intention and a direct relationship to each other and should have been working on the same content and page).
It must be indicated in both entries which of both articles should be promoted.
12. It tells the search engine to index the content or not.
This is essential to achieve positioning any page in search engines.
It must be taken into account that for pages such as “the site map”, there is usually no interest in positioning them, but rather what is important is that Google analyzes the content that is within it.
That is, they are not indexed, but the search engine is allowed to track the internal links of the different URLs of the domain.
These types of pages are usually left unindexed so as not to dilute Google Bot’s crawl budget.
You can do it from plugins like Yoast to SEO or from Google’s own Search Console.
13. Label and categorize your content based on its type, theme, and distribution of the information proposed for the website.
14. Includes the keyword used in the URL to make it friendly.
If it is an article that is already published and you modify the URL, you will have to perform a redirection so as not to lose that position and indicate the new page to Google.
Optimum Densities and Use of Longtails
15. Check the density of the main keyword so that it is between 1% and 2%.
16. Review the keywords in the search console to insert them into the text.
17. Enter related SEMrush keywords.
18. Includes exact match keywords from Ahrefs.
19. Use SEMrush’s WDF*IDF to see what keyword the competition has that we don’t have.
Improved Stay Time and Shares
20. Includes videos to increase the stay time.
21. Use infographics to improve the sharing rate (exchange or shared rate).
22. Edit and illustrate your content to make it more attractive to the public.
Check the size and weight of the images.
23. Check the image labeling (ALT attribute).
24. Include a text call to action in the middle of the blog content to improve conversion.
25. Insert a visual call to action (a banner or a button) and introduce it in the first third of the post.
26. If the blog has a plugin for the Amazon affiliation system, the layout and inclusion of products related to the content in the post will be very important.
The same is the case with blog articles in e-commerce.
It is essential to include some products offered on the page to improve the conversion of this type of website.
Updating and Redistribution of Existing Content
27. Update the date to today.
28. Disseminate on social networks (Hootsuite feed, content aggregators or curation platforms, etc.).
29. Expand and modify the content if necessary.
30. A fundamental piece of advice for SEO writing is to know how to do a good screening of keywords and determine the most important keywords with a direct relationship and similar search intention with the objective term in order to position more than one term with that content ( not just the main or short tail keyword).
In other words, it is essential to determine groups of words with similar search intentions in order to determine the different themes that can be raised.
This, in addition to helping you boost the target keyword for that content, is very important for the proper distribution of information (avoiding duplication of content and possible cannibalization) .) and the understanding by the search engine of the internal linking of the site.
Generally, analytical tools offer huge lists of keywords without filtering or segmenting.
So it is very important to pre-process this information to be able to rely on quality data and be able to draw valid conclusions.
If you have a web page and you are noticing changes in the positioning of your content.
It may be useful to know that currently with the latest algorithm changes and updates that it is undergoing, the results in Google are dancing a lot.
Thanks for Reading.