Keys for your Website to appear on Google

If you have your own business and want to publicize your products or services.

You already know that you need a corporate or personal brand website

So far everything is clear, but the reality is that just having it is not enough, since for it to enjoy good visibility and be able to attract new customers.

Your website must appear in the Google index.

Indeed when we talk about obtaining more visibility, we talk about appearing on Googleclimbing positionsranking positions, and appearing in Google results as high as possible.

Aware of the need to appear on Google, we are going to tell you from Fullweb how to get your website positioned in the first places and manage to position itself as high as possible in the rankings, which is key to achieving the expected results and winning the game against your competence.

Why is it so important to appear in the Google index?

If your website is not in the Google index, we could say that it is almost as if it did not exist, since it would not appear in users’ search results.

This makes one of the main concerns when launching a website is to get Google to index it quickly, so that it is available in the search engine as soon as possible, and any user can access it through a search.

Indexing a website consists of registering its URLs in Google so that they can appear in the rankings after searches carried out by users.

If you launch your website and do not index it on Google, you will have to wait until Googlebot (Google robots) go through it, analyze its content, and classify it

Once this process is completed, then your website will be available in the search results. 

Your page will be visible to Google.

The problem is that this can take several days since there is no exact date of review or indexing of pages by Google bots. 

Meanwhile, your website would be completely disappeared in the eyes of users.

To speed up this process and get the website to appear in the search results as soon as possible, the best option is to index the URL of your website in Google yourself, and below we are going to tell you how to do it.

How to make my page appear on Google?

Index your website on Google with Search Console

Indexing your website on Google with Search Console is very simple, and you must do it through the “Explore as Google” option. 

Once there, you will simply have to enter the URL of the website you want to index, making sure to do it for both computers and mobile devices, since the robots that are in charge of crawling the website are different.

In addition, it is also important that you make sure to always put the slash at the end of the URL (/), since otherwise Google robots will not access it.

Index your website on Google with a Sitemap

Through the sitemap ( web map ) you ensure that you will index your website more quickly, although in any case it must be said that it is not an instant method, since it may take a few days until your website appears on Google.

A sitemap is an XML document that contains the list of pages that your website contains, whose main objective is to provide Google with information about the new pages created, and how often it has to review them.

To do this, you must create the sitemap of your website, and upload it through Search Console

This is very simple since you simply have to go to the “Sitemap” tab, located in the menu on the left, and indicate the URL where you have the web map hosted.

Key points to improve the visibility of your website

Once you have indexed your website, it will already be present on Google, but that does not mean that it appears in the top positions of the rankings or that it has the expected visibility

To do this, there are other key points that you must work on, such as SEO web positioning, web design, information architecture, social media marketing, user experience (UX and WPO), etc.

SEO web positioning

SEO web positioning will be key to placing your website in the top positions of Google search rankings.

If SEO positioning is a great unknown to you, you should know that it is a series of techniques whose main objective is to improve the visibility of a web page, to ensure that it appears as high as possible in the search rankings, which is key to attracting new customers and increasing sales.

The positioning of your website in Google will greatly depend on the strategy you have defined, so it is important to have the help and advice of professionals who know what your page needs to climb positions.

Within SEO we find On-Page SEO, which focuses on the optimization of internal factors of a website, to make it easier for Google bots to be able to find the content with greater effectiveness, and Off-Page SEO, which refers to the external factors of the website, such as link building, which will provide greater authority and visibility to your website.

Both parties must work equally since it will depend on whether your website enjoys the greatest visibility on Google.

Web design

Many people think that web design only affects the image of the website, but the truth is that it will also directly influence the visibility of the page, so you should pay it the attention it deserves.

When designing a website, in addition to striving to have an attractive design for users, it is also important that it is prepared to convert visits into customers.

By this, we mean that it has an information architecture that facilitates usability and navigation for users so that they can find the content they are looking for simply. 

If you achieve this, your website will earn points in terms of user experience, which is one of the most important elements as indicated by Google’s guidelines .

It is also important that your website has a responsive design, to ensure that the content of the page can be viewed perfectly from any device, be it a computer, a tablet, a mobile phone, etc.

The more focused your website design is on SEO positioning, the more chances you will have of attracting customers and appearing in the first search results.

Choice of keywords

The choice of keywords is one of the most important points of any SEO positioning strategy since whether your website can improve its visibility and appear in the top positions of Google rankings will greatly depend on the keywords you have selected.

To make the appropriate selection of keywords, it is essential to carry out exhaustive Keyword Research, which allows you to know those keywords for which users come to your website, to subsequently optimize them and thus increase traffic and visibility…

When carrying out the keyword study you must take into account factors such as the popularity of the keywords, the competition, the relevance, and, of course, the relationship of the keywords with the content of your website.

To optimize the chosen keywords, they must appear in elements such as the Meta Title and Meta Description of your website, in the headers, in the content, in the images, and also in the URL.

If you take this point into account, you will see how many interested clients begin to land on your page, while you climb positions in the ranking.

UX and WPO

We have already said that user experience is one of the most important points when it comes to improving the visibility of a website, and here we must highlight the UX and WPO techniques.

UX refers to the acronym User Experience, while WPO stands for Web Performance Optimization.

You may be interested in: Keys to designing an attractive website that converts visitors into customers

That said, UX is based on all those techniques designed to achieve maximum functionality of a website, which will translate into a good user experience, facilitating navigation and searching for content.

On the other hand, the WPO focuses on improving the loading speed of the website, which is key when it comes to positioning a page in search engines and offering the best possible user experience. 

Remember that on the Internet every second counts, and it will be key to converting a visit into a customer.

Social media marketing

Presence on social networks will also be key for your website to appear as high as possible on Google, which is why you should have a profile on the main platforms, and publish as much content as possible.

Think that Google reaches websites through links, and without a doubt, one of the easiest ways to achieve this is through social networks, such as Facebook, Twitter, Instagram, Linkedin, YouTube, Pinterest… All of them. happen to you

If you manage to have a large community of followers on your social networks, do not doubt that you will increase the visibility of your website. 

Don’t lose sight of social media marketing; It will help you achieve your goals.

Google My Business

If, in addition to a website, you have a local business, Google My Business will be key to increasing its visibility and making yourself known to the public.

It consists of a Google platform that connects local businesses with their closest environment, just as Google + company profiles did in the past.

If we take into account the importance that Google gives to local searches, to promote the user experience, it will be essential to have a profile on Google My Business to increase the visibility of your website, and thus appear in the first positions of search.

In addition to increasing your visibility, Google My Business will provide important data such as the exact location of the business or the telephone number to contact

Likewise, it will allow you to add photographs, show user reviews, and obtain statistics about your business website.

Link building

Although link building would be included within Off-Page SEO, given its importance we believe that it is worth placing special emphasis on it.

We could say that it is one of the most important aspects of any SEO strategy, being key to increasing the authority of the website and therefore, also its visibility.

It focuses on generating external links that point to your website, preferably through quality sites, using anchor text that is appropriate for the positioning of the website. 

To get the most out of it, it is important to create quality content that can be useful and interesting to users.


Once your website appears on Google, if you take all these aspects into account, the website should gain visibility, appearing increasingly in better results in the search rankings. 

If you have any questions about this, contact us and we will help you place your website in the top positions on Google.

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