What is Black Hat SEO? Main Techniques that You Should not Apply on Your Website

black hat seo techniques

Black Hat SEO brings together a series of positioning techniques that are not recommended or accepted by search engines. But what exactly are they?  What is the risk of carrying them out?  What examples could serve to identify them? Let’s see all these aspects in detail.  But first, let’s start at the base: its definition. … Read more

DIY SEO: 6 Steps Anyone Can Take to Get Results

DIY SEO: 6 Steps Anyone Can Take to Get Results

Search Engine Optimization (SEO) is an invaluable marketing tool that drives organic traffic, and therefore potential customers, to your website.  SEO is essential, especially for owners of SMEs and E-commerce sites.  If you don’t have a lot of budgets to hire SEO experts, don’t worry: There are plenty of simple tricks you can do yourself … Read more

What is SEO? Complete Guide to Web Positioning [2023]

What is SEO? Complete guide to web positioning (2023)

SEO is the acronym in English for Search Engine Optimization (search engine optimization) and is a practice that consists of optimizing your web pages so that they are better positioned in the search engine results pages (SERPs). SEO is an effective and inexpensive marketing strategy that helps drive traffic to a website and increase conversion rates. To … Read more

SEO: 15 Google Success Factors That Really Matter [2023]

15 Google Ranking Factors (That Really Matter)

Search Engine Optimization (SEO) determines a website’s ranking in common search engines like Google.  Regardless of the type of business you run (communications consulting firm or bakery), a good ranking is a smart way to increase your online visibility, attract new customers, grow your business, and therefore increase your profits. Suppose you own a restaurant … Read more

SEO Writing: 30 Pro Tips to Optimize Your Content

SEO Writing

Why do we want to talk to you about SEO writing? Standing out in search results is getting more complicated every day. The Internet is saturated with information and search engines are increasingly taking content optimization into account. In this sense, SEO writing is a powerful ally that any webmaster should take into consideration. If … Read more

SEO: 5 Tips to Improve Your Ranking on Google

SEO: 5 tips to improve your ranking on Google

If you don’t have a high budget to invest in digital marketing, know that you can improve your Google positioning in organic searches to increase the number of visits to your website.  This is possible through a strategy called SEO (Search Engine Optimization). SEO is a strategy that uses several actions to improve the quality of your … Read more