SEO for images and multimedia content is one of the most important aspects of web positioning.
However, little is said about it and that is why, on this occasion, I will deal with this topic.
If you have an online project, you will be interested in knowing the information I have prepared for you!
Overview
Nowadays it is more and more normal to see new entrepreneurs on the net.
It is a trend that is rising like foam.
Not surprising really, considering that it has become one of the most profitable business systems of all time.
It is incredible how a simple web page can become a real gold mine.
You just have to look at all the success stories that exist today to realize it.
The reason is none other than the visibility that the Internet can provide you.
And the impact it can give your brand, regardless of whether you are an entrepreneur or a company.
However, even though millions of people interact on the web every day.
It is not as easy as it seems for them to find you for the simple reason that there are other entrepreneurs like you who want that visibility.
For this reason, it is so important to go to SEO: because it allows you to have that visibility that you want so much and stand out from the rest of the competition.
But there are countless entrepreneurs who practice SEO without getting results.
And it is not that they do it wrong, no, on the contrary, they are on the right track.
What happens is that they do not take into account one of the most important concepts of web positioning: SEO in images and multimedia content.
This is a case that I see very often in many online projects, including some clients that I have had with visibility problems.
And when I told them that the images and multimedia content had not been optimized.
They were surprised because they did not understand the importance of the matter, until later, after working on those aspects, they saw how the results improved.
SEO is not only about generating internal links and getting external links, nor is it about writing optimized texts.
Multimedia content such as images also has its weight in gold, especially in the current times with social networks.
Therefore, optimizing this aspect of your online project is crucial.
Images and Multimedia Content: Why are They a Key Factor for Web Positioning?
Let’s be clear.
If you enter a website that only has text without images, does it overwhelm you?
Don’t you feel that something is missing from the page?
How hard is it for you to read and understand the message?
This case is the most normal thing in the world since we all need attractive visual components that call our attention.
And in which we can focus on the whole context to understand it.
This would be a basic factor in the importance of optimizing the multimedia content itself.
However, there is a much more important factor: audience retention.
If you manage to retain users for a long time on your site, Google will value it and position you better.
For example, if the text is accompanied by good images that add value and on top of that with a video to give you an example, it helps a lot to retain your site.
And this is one of the keys to web positioning, in addition, it increases the CTR.
What more could you want?
I guess now you start to consider optimizing images and videos, right?
Unfortunately, this factor is not talked about much and because of this, there are so many people who do not optimize all multimedia content.
And therefore, there are so many entrepreneurs and companies that make these mistakes that seriously harm their websites when it comes to being visible and earning money.
Tips Before Optimizing all Media Content
Now you know the importance of practicing SEO in images and multimedia content.
But before you focus solely on this aspect, I want to give you some tips so that you do not get into trouble.
Yes, you have to be careful with everything when you upload content on the network.
Without exaggeration, you can even get into legal trouble for the simple fact of choosing an image that you liked but have not noticed if you could take it or not.
Copyright is one of the most important factors when choosing an image.
If you have a copyright, without the prior consent of the owner, you can not upload the image to your website.
Therefore, to avoid legal problems, you can go to free or paid image banks, where you can find spectacular images without running any risk.
Of course, in infographics and videos, you must also be careful.
Therefore, pay attention to this battery of advice.
Choose Eye-Catching Royalty-Free Images
Choose those images without copyright that belong to the image bank.
It is not necessary to pay money for it, there are many free banks.
My favorites are Flickr , Pixabay and Freepik .
Choose Videos Related to Your Theme and Make very Striking Infographics
Choosing videos related to your theme drastically benefits the web positioning of your site because you are adding value.
And if they are videos of yours, much better since it is 100% original content.
That is why YouTube improves the SEO of your website, this is a topic that I dealt with here at WpSuggest.
I encourage you to read the post ” How does YouTube help you improve the SEO of your online business? “.
Of course, if you want to put an infographic in your content.
It has to be visually attractive and I recommend that you share it on social networks, especially on Pinterest, where it can go viral and a lot.
This will help you make a good SEO strategy for images and multimedia content.
How to do SEO for Images and Multimedia Content?
So far, you know the importance of choosing images without copyright and choosing videos of the same theme (if it’s yours better), in addition to designing striking infographics.
Obviously, now you are also aware that SEO in images and multimedia content is very important as well.
But how to do it?
It really is easy, let’s see it.
How to Optimize the Videos on Your Website?
Truly in this sense, it holds little mystery.
If you are going to insert a video into an entry on your website, it is as easy as adding it with HTML code.
But that is not the point of the matter because to optimize a video that is not yours, it is important that it contains the keyword of the entry of your site.
If, for example, your keyword is “SEO”, yours would be to put a video that contains that word, and if it has the same title, much better.
In case it is your own and you have it on YouTube, in the link that I have given you before I explain in detail what you should do.
How to Optimize Images and Infographics on Your Website?
Optimizing images and infographics is also very easy, although you have to take a few steps differently from the previous case.
Let’s get into the situation so you understand.
We continue with the example of “SEO”.
You are going to talk about it in a post and you want the keyword to be “What is SEO?
Well, when you download it, you must put the following: “what-is-the-SEO”
It is important that you save it like this because, in this case, you are speaking in the language of the algorithms of Google (or another search engine).
And if you want to position yourself, you need to do it.
Then, once you have put it in the input, you have to put the ALT attribute which, in this case, would be: “what is SEO”
However, what would happen if you put several images in the same entry?
Do you have to put the same?
The answer is no.
It is true that you need to put the keyword in question, but you must add other keywords that have to do with the image.
If, for example, in one of the sections of the post is “Do SEO in a blog” you put an image or infographic there.
It would look like this: “do-seo-in-a-blog”, “do SEO in a blog”
In this way, in addition to improving the SEO of your website.
You will be visible in the Google image search engine and thanks to this, you can increase visibility, audience retention, and CTR.
In short, an extraordinary SEO strategy for images or multimedia content.
Thanks for Reading.