Appear in Google search
Did you know that 3.8 million searches are performed on Google every minute?
Google is the most used search engine in the world.
And, in most cases, we turn to it when we need to search for a site or have a question about a specific topic.
For this reason, if you have an online business.
You will know that appearing in the Google search engine is vitally important to give visibility to your project and receive traffic to generate income and keep your brand growing.
For this to happen we have to be in the best positions in the search results, we cannot stay in the queue.
If your non-business does not appear in the top positions, it is as if it does not exist.
There are different ways to appear in the Google search engine that we are going to talk about, both paid and free.
The three most effective ways to appear in the Google Search Engine
SEO Positioning
Search engine optimization, or SEO (Search Engine Optimization), is the process of improving the visibility of a website in search engine results, through methods such as on-page and off-page optimization based on a strategy.
In SEO, just like in a race, the first positions are those deserving of prizes and those that receive the highest percentage of traffic when searching for a certain keyword.
This method focuses on organic search results, that is, those that are not paid.
It can be done completely free of charge, but it requires a high degree of knowledge about concepts and techniques to take into account to understand how search engines work, specifically, their algorithm.
How to increase the SEO of my website?
SEO is a long-term positioning that requires a lot of time, and one of the best ways to apply it effectively for your business is to hire a specialized SEO agency with experience, who knows how to apply the necessary changes to increase performance on the pages of your site. website to reach the top positions.
PPC or SEM campaigns
PPC, or pay-per-click advertising, is the fastest way to appear in Google search engines by advertising your business online through paid ads, and it works by charging advertisers a fixed fee each time a user clicks on your advertisement.
SEM campaigns can be very effective, and unlike SEO, they allow you to see immediate results.
Once the campaign is activated, your ads will appear directly in the search results for a keyword, that is, they offer short-term positioning.
However, they can also be expensive if you don’t know how to implement them.
Therefore, the best way to get the most out of your PPC campaigns and increase the chances of your ad being clicked is to hire an SEM agency that has experience in the sector.
The best strategy to appear in search engines for a digital business is to apply a combination of both methods, SEM and SEO go hand in hand.
The first allows you to make your brand known very quickly, while the second will guarantee you long-term traffic efficiency.
Google My Business listing
One of Google’s most useful tools to give visibility to your business in your geographic area and that should be an essential requirement for all companies.
What does it consist of?
This is a file in which we can find all the necessary information about each business, such as location, telephone number, opening hours, contact, or website.
As well as the reviews and ratings that customers provide when they visit the business. personally or use their services.
How does it work?
This free tool, which works through geolocation, is a complement that helps us locate the closest businesses in Google results when we do a specific search.
For example: if we search for the word “restaurant” the locations of the closest and most relevant restaurants in the area in which we are located will appear.
For Google to show us, it is important to do a good optimization of our company’s listing and complete it with all the possible information about our business, this way we will increase our visibility and potential clients will have more options to find us.
How to improve organic positioning on Google?
To improve the SEO positioning of your website and appear in the top positions of Google without paying for it, it is necessary to execute a series of optimizations for the search engine.
Some strategies that you can take into account are:
1. Generate quality and useful content for the user.
Create a Content Marketing strategy to generate written or multimedia articles that help solve the problems of your target audience.
You can do this by creating a blog or a YouTube channel, for example.
Over the last few years, Google updates have focused on offering original and creative content that is specifically aimed at users, don’t miss this opportunity to stand out above your competition.
Different content will give you more domain authority and the possibility of receiving a greater volume of traffic.
2. Use low-competition or “long tail” keywords
Many times we make the mistake of only attacking keywords with a high search volume.
Where the largest companies occupy the first positions and it seems an impossible task to overcome the high degree of competition.
Thanks to “long tail words” we have many more possibilities to position ourselves because the level of competition is much lower.
Although the search volume is also lower, once positioned, we will increase the authority of our website and Google will give us more and more relevance.
If we decide to attack several low-volume, low-competition keywords, the sum of all of them will mean that we get a good piece of the pie.
3. Core Web Vitals: improve the user experience on your website.
We refer to all the functionalities that your website has that are not related to the content.
And when well-optimized they provide a better user experience when browsing your website.
- Increase the loading speed: of your website using tools like WPO Rocket. Google is increasingly taking into account the time it takes to load a page when the user clicks on it.
- Your website must be responsive: This means making your website accessible and adaptable to all devices, such as a computer, tablet, or mobile. Keep in mind that, today, the highest percentage of searches are carried out through a smartphone.
- Have the SSL certificate: This means that it must load through “https” for Google to consider it as a secure site.
- Website architecture: A well-designed structure or hierarchy of our website and URLs provides both users and search engine crawlers with relevant information on how they should move around our website and easily find what they need.
4. Make good internal and external linking
When it comes to website optimization, internal and external links are two of the most important elements to consider.
Internal linking refers to the practice of linking specific pages of a website to each other, while external linking refers to linking websites to other different websites.
Both types of links have their advantages and can play an important role in helping to increase website traffic.
For example, internal linking can help guide users through a website, making it easier for them to find what they are looking for.
It can also help improve SEO by increasing the relevance of content.
External links, on the other hand, can help attract traffic and increase the authority of a website by linking it to other relevant pages on the same topic.
This can be especially beneficial for early projects that need faster growth.
In short, both internal and external links can be powerful tools for optimizing your website that benefit search engine positioning.
Thanks for Reading.