Do you have questions about how to appear on Google?
We list the main factors that your website should have to appear in the Google search.
When you meet someone who works in technology, is your biggest question how to appear in Google Search?
Many believe that it is a complicated answer, but in reality, it is enough to follow a few steps to promote your business on the Internet.
In this post, we are going to detail the main issues that you need to consider to achieve good results organically (without paying anything).
Know the Criteria used by Google
Initially, it is important to understand how Google defines which websites will be shown first.
When someone performs a search, the algorithm kicks in and crawls billions of pages looking for the answer.
If your website does not appear in the results, it means that it does not yet understand one or more of the algorithm’s requirements.
But don’t worry, that’s easy to solve.
Learn about some reasons that may prevent your website from appearing on Google:
- This is a new website and the algorithm has not yet crawled the content;
- the website does not connect to other sites on the web;
- the design of the website makes it difficult for Google to crawl;
- the algorithm detects errors when trying to crawl your website.
When you ask someone for a recommendation, the person tries to indicate services or products that promote good experiences, right?
Google follows the same principle, seeking to point out the best results for each search, and in this way gain our trust.
Starting from this premise, if you are looking for answers on how to appear in Google Search, the first is to make a good impression on the algorithm.
So that it recommends your website to users.
For this to happen it is essential:
- offer high-quality content
- work perfectly on various screen sizes
- promote a secure experience with HTTPs
- register your company on Google My Business
5 easy steps on how to appear in Google Search
An essential tip for those looking for how to appear on Google is to pay attention to SEO.
Depending on the size of your website and the volume of content, it is worth seeking the advice of an SEO specialist.
This professional will be able to analyze the entire structure and content of your website, the use of keywords, and the loading speed, among other requirements.
If you have not yet created a website for your business and do not know where to start, you can use a tool like Site Builder, ideal for those who do not have technical knowledge and do not want to invest a lot of money.
In addition to being a friendly and easy-to-use platform, it takes into account SEO aspects, such as titles, descriptions, keywords, and other factors that we will explain below.
1. Indicates which pages should not be crawled
It is possible to tell Google internal pages that may not be interesting to display in search results, such as sensitive information.
This is a recommended practice to show the algorithm that your website has pages that you want not to be found.
A practical example is pointing out internal search results pages, thereby showing that you value the user experience.
After all, no one likes to look for something and not find it.
2. Name your website pages appropriately
The Google robot, or Googlebot, crawls sites and the idea is that it has the same experience as anyone else.
Therefore, when this robot analyzes your website and does not find the information it is looking for, it understands that the user will also have difficulties and that is why it does not display your website in the search results.
To prevent this from happening, properly name the pages and sections of your website in a clear, objective, and precise way.
It’s even worth doing tests to understand what the user experience is like on your website and gather insights on what can be improved.
3. Create summaries about the content of the page
Maybe you haven’t heard of snippets, metatags, or “descriptions”, but you probably already know them in practice.
When you search in Google, notice that the results always show a title, a link, and a description.
That is essential to promote a business on Google.
Therefore, your website pages or content need to have a brief description, a sort of summary that describes exactly what that page contains.
This makes it easier for the algorithm to identify the “match” between the person who asked the question and your website.
4. Present content hierarchically
Imagine that you are selling a product.
To win over the client, you will surely highlight the main functionalities and differentials, and talk about values, payment methods, insurance, guarantees, etc.
Even without realizing it, you will be structuring the information and highlighting what is most important.
On the Internet, information must also follow that logic.
Therefore, it is important to structure the content of your website.
The recommendation is to use header tags to help the user and the algorithm better understand the information.
However, avoid very long, unnecessary, and excessive headers.
5. Use internal and external links
Another very important tip for those looking for answers about how it appears in Google is the use of internal and external links.
These are responsible for favoring and complementing the user experience, which is why they are highly regarded by Google.
On the other hand, you must also be very careful.
Never use links that will take the user nowhere.
Has it happened to you that you open a drawer to take an object, you don’t find what you are looking for and you are left half lost?
The same thing happens to the algorithm (and your website visitors) when they are directed to an offline page, with errors, or some unrelated topic.
Now that you know these basic steps on how to appear in Google Search, it is time to verify if your business website meets the requirements we mentioned above.
If you have any questions, write them in the comments so that we can use them as a reference for the production of other content here on the blog.
Also take the opportunity to delve a little deeper into how to appear in Google, with these SEO tips.
Thanks for Reading.