Domain Authority: What is it And How Does it Work?

Domain Authority

Do you know what the domain authority of a website is and how it works?  Or even, what is its influence on the organic positioning of websites on Google and on SEO strategies? Domain authority is one of the most relevant factors to be considered by those who want to achieve the best positions in Google and position a … Read more

Content Plan: How to Create It and That Offers Results

Content plan

A content plan determines everything you want to create and the process through which you want to achieve it.  Also, establish who is responsible for doing it, its purpose, and the impact the content will have on your overall content strategy.  Content plans enhance your online marketing activities and help you target potential customers at … Read more

How to Create Quality Content: 8 Pro Tips

how to create quality content

In the age of infoxication, we must tread carefully when we offer content on our website, and even more so when what we want is to offer quality content. Videos, posts, lead magnets, webinars, infographics, podcast episodes… There are many ways to provide content to our audience, but if we make the mistake of “creating … Read more

How to Do Keyword Research Effectively [2023]

How to do keyword research

Always being familiar with optimization techniques is very important to stay on top of Google.  After all, who doesn’t want their own company to have such a high level of visibility?  However, it is essential to bear in mind that the keywords used in your blog posts and other publications on the internet are largely responsible for this result. With … Read more

SEO: 5 Tips to Improve Your Ranking on Google

SEO: 5 tips to improve your ranking on Google

If you don’t have a high budget to invest in digital marketing, know that you can improve your Google positioning in organic searches to increase the number of visits to your website.  This is possible through a strategy called SEO (Search Engine Optimization). SEO is a strategy that uses several actions to improve the quality of your … Read more