For any company, it is important to appear on the first page of Google search.
This ensures you have a well-positioned website, with a lot of traffic and, therefore, more customers!
According to information collected in February of this year, (Excelsior, 2023) there are more than one billion web pages on the Internet, it is a world of information and a large number of competitors for your business!
Therefore, it is essential to know what you can do so that the content you have in virtual media is not only of quality.
But is adapted to stand out from the rest and in this way, your clients find you more easily and quickly.
To stand out on Google you do not necessarily have to invest advertising capital, which, although in many cases it is the most advisable, is not always possible, especially in an SME with a small advertising budget.
You can also use other tactics that will allow you to reach the people you need naturally.
Today, I want to share with you 10+ tactics that will help you position your company in the searches of your potential clients, are you ready?
Make yourself visible to appear on the first search page.
When you perform a search, Google (in a matter of seconds!) locates the keywords and chooses pages within its index that are suitable for them.
When displaying results, its algorithm will be in charge of selecting and positioning first the ones that might interest you the most.
For this reason, the first thing that is important to do is Index your website so that Google registers it.
Indexing means that you include your page within the index of this search engine so that its content appears in the search engine results.
Remember that Google can only offer results to people who search within pages it knows about.
You can find out which pages of your website appear in Google’s index, for this, you need to go to “site:mywebsite.com” in Google Web Search.
You can also send indexing requests through Google Search Console.
Google ranking factors
Before moving on to my recommendations, you must know the language and methodology that Google uses to position articles, websites, virtual stores, and much more.
For this search engine, the most important thing, and what it takes into account to select you and make you appear on the first search page, is that your website has traffic and a certain “authority” if we can call it that, which means that you are a reference among the people from your same field.
Its algorithm also evaluates important qualities such as the following:
- The domain of your page (or your internet address): Its age, history of correspondence with keywords. It also takes into account the data of its owner.
- The ubication. So that it is shown in the right places.
- The conditions under which your page operates. If it is fast, if its version for mobile devices is available, if it has hidden content that you need to click on to see or not. It also detects duplicate content, broken links, or content that does not load correctly.
- The way users interact on your page. How is your experience, use, and ease of navigation?
- Its content: How visible is the main content of your page? Google will evaluate your keywords and whether they appear in titles and images. Also, have tags and add meta descriptions. The organization or structure of the content is a very relevant factor.
- How much spam there is in it or outside of it? This may be a disqualifying factor.
- How up-to-date it is, or if there is new information in it.
Within all these classifications there are dozens of specific conditions that are taken into account by this search engine; in fact, experts can list almost 200 relevant factors!
The best SEO tactics to appear on the first page of Google search.
SEO (search engine Optimization) or in Spanish, search engine optimization, is a set of strategies that companies carry out so that internet search engines such as Google, Yahoo search, or Bing can find your business more easily.
Since it encourages them to deduce that the content of one page is more important than another and, therefore, more is shown to the indicated readers.
These tactics or strategies require some research, especially of your market, an in-depth review of the content and texts you have in your virtual media, as well as the general functioning of your website.
Furthermore, it is not a one-time process, it is a medium-term process, which even requires constant review.
Having an SEO strategy does not only consist of repeating keywords, it requires taking into account the experience of your users on the page and adding relevant, quality, and interesting information to your market.
Therefore, I recommend that you take into account these 10 tactics to optimize your website:
1. Are you already on Google My Business?
If you are not there yet, this is the first thing you should do.
Google My Business is a free tool that allows you to appear in direct searches for your business and provide the Internet user with data about you, reviews, your location, and means of contact.
Google of course always takes this into account. It’s your first step!
2. Only quality content!
Check your website for repetitive or unnecessary information and remove it.
That everything you show to your market is important, that it differentiates you from the rest of your competitors, that it comes from reliable sources, and that it is interesting.
3. Check the security of your page.
Your page must be protected and secure from hacker attacks and, especially if you have a virtual store, that your data and that of your clients are protected.
You can rely on a plug-in to help you.
I’ll leave you a couple of their names: Securi Security, Wordfence Security, and Jetpack.
4. Make sure it is fully enabled for mobile devices.
Remember that nowadays your clients will consult more information about you from their phones or tablets than from their computers. It’s proven!
5. Check your links or your internal links.
It is easier for Google to detect the type of information you have on your page if the links you have specify its use.
They can be more easily identifiable if, instead of having intelligible endings, they specify with words what they contain, such as “blog”, “access”, “home”, “purchases”, etc.
6. Make it fast.
Nothing alienates your consumers more than a page that takes a while to load.
Check the speed of your website, there are many apps and websites that you can use, here I mention some: Website Grader, Gtmetrix, and Geekflare.
7. Check your keywords.
Think about the ideal user of your page, the perfect visitor. What keywords would make you reach him more emotionally?
Do a deep analysis, consult with people who work with you, who know your business, you can even ask a trusted client. Change them as soon as possible!
8. May your Images not pass without pain or glory.
As a guest author spoke on this SmartUp Marketing blog, your images must be optimized, starting from their nomenclature at the moment of uploading them, until adding a description of them, which allows Google to locate them more easily and offer them in response to a search.
9. Do not leave aside your social networks.
Your networks such as Facebook, Instagram, TikTok, and your website must be connected.
Your networks must contain a link to your page so that they can locate you on the web and vice versa.
Don’t forget that feeding them with quality content is essential.
10. Think about your user’s experience, always!
Although this point is last, it is the one that encompasses all the previous ones.
Take good care of everything on your website that is clear, that it is easy to navigate, and that even the colors and typography are appropriate.
This will make people stay longer on it, therefore, you will have more traffic, which is important for search engines at all times.
I must tell you that Google can change its algorithms and does so continuously, so an additional tip I can give you is that you should not forget that your page is subject to change.
It is necessary to monitor and readjust so that your content is to the trends and news on the web.
What do you think?
Have you put any of these tips into action?
I hope they have been very useful to you and that you take into account the resources that I put at your disposal.
Always remember that having a website with authority and traffic that appears on the first page of Google searches is not a coincidence.
It is the result of a continuous effort and also requires that your company has a clear and solid strategy, as well as goals, tangible.
Let’s do it!
Having given you these tips, I can only wish you Happy online marketing for your business!
Thanks for Reading.