The 5 Best SEMrush Alternatives for SEO Experts and Beginners

If you are looking for free alternatives to Semrush, don’t worry. 

There are many similar SEO tools that can help you rank your business on Google search engines.

In this article, we are going to explore five of the best Semrush alternatives that every SEO expert, marketer, online entrepreneur, or content strategist should consider when defining a business content marketing strategy. 

We hope this guide helps you find the right platform for your business.

Continue reading!

Semrush: What is it and what is it for

Semrush has been recognized as the best SEO Software suite and is one of the most successful companies in the digital marketing industry. 

Currently, there are more than three million registered users who benefit from this SEO tool.

In addition, Semrush, which is a SaaS platform, helps in the content marketing of online businesses and in the conversion in the sales funnel. 

It has more than 50 tools in the areas of SEO, inbound marketing, paid campaigns, social networks, and market research.

In most cases, Semrush can be used in its free version

However, it offers a paid version with more strategic features at the PRO level such as: auditing a website, tracking keywords, planning campaigns, creating individual projects, SEO strategies, etc. 

If you are looking for a complete solution in order to achieve optimal digital identity and improve your visibility in Google search monitors, take a look at the advantages of using Semrush for free or in its PRO version:

Advantages of Semrush

We will explain the advantages of free and paid Semrush for its most outstanding features.


Semrush’s analytics functionality provides users with insight into the strategic directions of competitors. 

Also creating internal links and backlinks (backlinks), organic and paid search results, detailed rank tracking information, and technical analysis tools in its paid version.

Organic Research:

Semrush offers more than 20 million keywords, and they allow you to position your own home page at the top of the search engine rankings. 

At the same time, it provides the competition with meaningful information about your competitors’ SEO tactics.

Essentially, this SEMrush Tool is About:

  • The best keywords of the competitors (Paid version).
  • New competitors in organic search.
  • Information on how to change the position of the domains. (Paid version).

Semrush Disadvantages

  • Most companies wonder, how much does Semrush cost? In reality, it is an expensive tool. If you are not willing to pay a monthly or yearly fee, you will not be able to access all of the advanced features.
  • Some of Semrush’s advanced features require a bit of technical knowledge. If you don’t have much experience in content marketing or SEO, some of the tools may seem a bit overwhelming.

Alternatives to Semrush

Now that you know a bit more about this powerful SEO tool, what other platforms are good alternatives to SEMrush? 

We comment on the 5 of the best pages similar to Semrush:

1. Ahrefs

It is another advanced SEO technique and analytics platform. 

In addition, Ahrefs is specialized in Backlinks, SERP analysis, keyword analysis (keyword research), campaign planner, and much more. 

This tool is one of the most effective free alternatives to Semrush in content marketing and SEO strategies.

The Ahrefs main menu is quite manageable and consists of seven main functionalities for observations of Web Analytics: Control panel, site explorer, keyword finder, site audit, keyword rank checkers, content planner, and more.

Advantages of Ahrefs

  • An optimal SEO tool for backlinks.
  • Competitor traffic analysis.
  • Content planner.
  • Audit of the SEO performance of the page.
  • Keyword research, including traffic volume and keyword difficulty.
  • CPC: The average CPC advertisers pay per ad click for the keyword in the respective country.

Disadvantages of Ahrefs

  • Undoubtedly, the price is relatively expensive. Ahrefs’ fee is similar to Semrush’s.
  • It has a free version, without advanced options and SEO techniques.
  • The complexity of the platform for those who only have basic knowledge of SEO.

2. Moz (30-day free trial)

Moz is another SEO-oriented digital platform

Like Semrush and Ahrefs, Moz is primarily focused on content marketing and ads. 

Some of its features include website analytics, backlink tracking, a keyword analysis section, and much more. 

If you are looking for a robust solution for SEO, Moz is a great option. 

Also, it offers all subscribers free trials for 30 days.

Advantages of MOZ

  • A tool that helps you improve your search rankings on Google.
  • It helps in tracking the rankings of your keywords. In the paid version you can see the mobile rankings.
  • Moz offers free tools such as Open Site Explorer (to identify link-building opportunities), Followerwonk (tracks Twitter accounts), MozBar (for keyword research and page analysis), and MozCast (to track daily changes in Google rankings).
  • The biggest asset to Moz is easily its community, add a question there and you’ll be greeted with a variety of options in no time.

Disadvantages of Moz

  • The keyword research feature is useless for search terms with lower search volume and generally lags behind Semrush or Ahrefs.
  • The price is relatively high. $99 per month for the standard Moz Pro account, although Semrush Pro is priced at a lower cost.

3. Google Keyword Planner (Free)

The Google Keyword Planner or “Google Keyword Planner” is a free tool from Google Ads

This tool allows you to research keywords for your website or blog. 

At startup, you have to enter a keyword or keyword phrase into the planner and Google gives you a list of related keywords as well as the estimated monthly search volume.

Being an alternative SEO tool to Semrush, it offers you some similar advantages in order to improve your positioning, web analytics, and ranking in search monitors.


  • Google has significant values ​​for the search volume of many user queries.
  • Ideal for searching for content ideas and keywords.
  • Calculate the competitive intensity of the keywords.


  • The amount of information Google Keyword Planner gives you is disorganized.
  • Keywords searches are not 100% accurate

On the other hand, when the Keyword Planner is combined with Google Trends you can get available comparative values.

4. Rank Math

Rank Math is a free WordPress SEO plugin that makes it very easy to optimize a website for search engines. 

The plugin has a wide range of features such as Keyword Research, XML Sitemaps, OpenGraph Markup, 404 Monitor, Local SEO, SEO Authoring, On Page Optimization, Link Building, SEO Integration social networks, etc.

Rank Math is also available in a free and premium versions

The free version contains all the essential features you need to optimize your site for Google search engines. 

The premium version includes additional features such as automated keyword suggestions, unlimited keyword tracking, and priority support.


  • SEO Quick Setup: There is a quick setup guide to implement important on-page factors.
  • Intuitive User Interface – It is simpler to navigate compared to Yoast.
  • The site audit in the WordPress dashboard helps to quickly find weak SEO implementations and bugs.
  • Rank Math support is effective.
  • It is an alternative SEO tool to Semrush due to its characteristics and functionalities in web optimization.


  • Migrating to Yoast SEO is not easy.
  • Update errors with other plugins.
  • You need to update the method from a free version to a Pro. (Indispensable for better SEO results).

5. Similarweb (Free)

It is one of the most valued competitive analysis tools in the digital sector, and it has a paid PRO version. 

However, the functionality of Similarweb for free offers you basic information in order to carry out a complex analysis of your website, blog, or your competitors.

Although it is another of the alternative pages to Semrush, Similar Web provides you with the websites of your competitors that receive the most traffic and the volume of searches of users on the Internet, among other features.

By understanding how SimilarWeb works, you can make informed decisions about how to improve the SEO ranking of your website or blog and ensure that potential customers can find you when they search for you online.


  • The tool offers a good opportunity to carry out a competitive analysis at an international level.
  • It collects information from different sources on the web.
  • Record of user behavior on the Internet.


  • SimilarWeb also offers paid extensions, making detailed analysis easy.
  • The numbers are not 100% accurate.
  • The monthly price of SimilarWeb is higher than SEMRush and Ahrefs among others. 

Conclusions on the Best Alternatives to Semrush

In conclusion, Semrush is a platform that mainly allows marketers to check the online presence of the company and its competitors. 

They can also identify potential business opportunities and SEO threats.

However, Semrush is an expensive tool, and some of its features require technical knowledge. 

Fortunately, there are many great alternatives to Semrush, offering a host of useful features to enhance a digital strategy. 

Some of the best alternatives to Semrush are Ahrefs, Moz, Rank Math, and Google Keyword Planner.

If you’re looking for a complete online marketing solution or if you just want to explore some of the best tools available, these are great options.

Thanks for getting here!


Q: What are SEMrush alternatives?

SEMrush alternatives are other SEO tools that provide similar functionalities and features for SEO experts and beginners. These tools can be used to conduct keyword research, analyze competitor strategies, track rankings, and optimize websites for search engines.

Q: Why should I consider using SEMrush alternatives?

While SEMrush is a popular and powerful SEO tool, there are several reasons why you might consider using alternatives. These include differences in pricing, specific features, user interface preferences, and varying data sources. Exploring alternatives can help you find the tool that best suits your specific needs and budget.

Q3: What are the best SEMrush alternatives for SEO experts?

The following are five top SEMrush alternatives preferred by SEO experts:

  1. Ahrefs: Known for its comprehensive backlink analysis, Ahrefs offers robust features for keyword research, site audits, and competitor analysis.
  2. Moz: Moz provides a suite of SEO tools, including keyword research, link building, and site audits. It also offers a unique metric called Domain Authority (DA) for evaluating website strength.
  3. SEMrush: While we are discussing SEMrush alternatives, it’s worth mentioning that SEMrush itself is an excellent tool for SEO experts. However, exploring alternatives allows you to compare features and find the one that aligns best with your needs.
  4. Serpstat: Serpstat is a multifunctional SEO platform that offers keyword research, rank tracking, backlink analysis, and site audits. It also includes a unique feature called “Tree View,” which visualizes a website’s structure.
  5. Majestic: Majestic is renowned for its vast index of backlinks and offers detailed backlink analysis tools. It provides various metrics to evaluate the quality and authority of a website’s backlink profile.

Q4: What are the best SEMrush alternatives for beginners?

If you’re a beginner in the field of SEO, the following SEMrush alternatives can be great options to consider:

  1. Ubersuggest: Ubersuggest is a user-friendly SEO tool that offers keyword research, content ideas, site audits, and backlink data. It provides easy-to-understand reports and is suitable for beginners.
  2. SpyFu: SpyFu focuses on competitor analysis and helps beginners understand their competitors’ strategies, keywords, and ads. It also provides keyword research and rank-tracking features.
  3. KWFinder: KWFinder is a simple yet powerful keyword research tool. It offers keyword suggestions, search volume data, and difficulty scores to help beginners find low-competition keywords.
  4. SE Ranking: SE Ranking provides a range of SEO tools suitable for beginners, including keyword research, competitor analysis, and rank tracking. It also offers website audit features.
  5. Rank Math: Rank Math is a WordPress plugin that helps beginners optimize their websites for search engines. It offers features such as on-page SEO analysis, XML sitemap generation, and rich snippets integration.

Q5: Are these SEMrush alternatives budget-friendly?

The pricing of SEMrush alternatives varies depending on the tool and the subscription plan you choose. While some alternatives may have similar pricing to SEMrush, others offer more budget-friendly options. It’s recommended to compare the pricing and features of different alternatives to find the one that fits your budget and requirements.

Remember to check each tool’s website for the most up-to-date pricing information, as it may change over time.

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