How To Make Money Blogging In 2023 (10 Easy Ways)

Are you looking for legit ways to make money blogging?

If you have a blog or are planning to start a blog, you can use it to generate income online. 

In this post, we will show you how you can make money from blogging.

How to Choose a Profitable Niche

Before you can start making money from your blog, you need to choose a profitable niche. 

The niche you choose should be something you are passionate about. 

Remember that you will be:

  • Create content about your niche.
  • Interact with others on topics related to the niche.
  • Sell ​​products and services in that niche.

Also, the niche must have:

  • Decent search volume to ensure you can drive traffic to your website through search and social media.
  • People who are successfully selling products or services in the niche. The competition points to a profitable niche.

For example, let’s say you’re passionate about three things: tennis, iPhones, and horses. 

Here is a good way to assess which one would be the best way to make money from a blog.

  • About which niche can you generate more ideas?
  • What niche would you like to learn more about on a daily basis?
  • Who are the best bloggers in your niche? Can you visualize how to become like them?
  • What products and services do you offer? Can you think of similar products and services that you could offer? Can you promote your products?

To determine the online popularity of your niche, try a keyword research tool like Semrush.

Examples of keyword research results from the Semrush Keyword Research Tool. image source

Your keyword research tool will tell you:

  • How many estimated searches the query receives each month from Google users?
  • The keyword trend of the last 12 months, will tell you if a keyword is increasing or decreasing in popularity.
  • The amount you would pay in cost per click for Google ads targeting that keyword.
  • Which featured snippets or features on the search engine results page appear for the keyword?

In addition to helping you choose your niche based on how often related keywords are searched for, you can use it to find blog topics. 

By creating blog post topics around popular keywords, you increase the likelihood that more people will find your content in search results.

You can also research social media groups, forums, Q&A networks, and other discussion platforms to determine which verticals people are reading and investing in. 

With enough research, you are likely to come up with lots of great ideas for content and monetization opportunities.

How to Make Money Blogging

In this section, we will present the best way to make money from blogging. 

As you read about them, see which of their niches offer the most income-generating options.

# 1. Show Ad

One of the fastest ways to monetize your blog is through display advertising. 

Google AdSense is one of the top platforms that bloggers often choose to earn revenue from display advertising.

Google’s platform allows publishers with high-quality content the opportunity to generate revenue by posting advertising content on their websites. 

These ads may include text links, image banners, and videos.

Once you have placed Google AdSense blocks on your website, the ads will start showing to your website, visitors. 

When visitors click one of those ads, you’ll earn a small percentage of revenue based on how much the advertiser paid for the ad click (CPC: Cost Per Click).

To get an idea of ​​how much income you could earn from Google AdSense, they offer an income calculator that estimates your earning potential based on the website theme and monthly traffic.

For example, an arts and entertainment website targeting a North American audience with 50,000 3,372 visitors per month could earn $7,698 per year from Google AdSense clicks. 

Change the category to Law & Government (with legal keywords that normally have high CPCs), and the earnings estimate jumps to $XNUMX per year.

Google AdSense is an easy way for bloggers with great content and a high volume of traffic to earn income. 

If you want to monetize with other methods, it’s important to consider the value of an AdSense ad click against the other monetization tactics you choose.

For example, let’s say you want to do affiliate marketing, which we’ll discuss below. 

You don’t want an AdSense ad distracting your visitors from clicking on an affiliate link that has the potential to generate more revenue. 

Or for the purchase of an expensive digital product or course that you have created.

Therefore, you should use Google AdSense if you are interested in an easy way to monetize a large amount of traffic. 

Or you can choose from dozens of other display ad networks like or RevContent that will allow you to generate revenue from ad clicks.

But if you want monetization options with higher revenue-generating potential, keep reading.

#2. Sponsored Content

In addition to display advertising, some advertisers may want custom content created on their behalf. 

This is generally known as sponsored content.

Sponsored content can work in a number of ways. 

Some sponsors may pay a fee to sponsor one or more blog posts on your website. 

This would allow them to include a sponsor.

sage messages within the blog content itself, such as an introduction to the sponsor and their product at the beginning of the post.

Some sponsors may want an entire blog post they created about their product to be published on their blog. 

On one hand, this can be simple because the content is provided by the sponsor and you get paid to post it. 

On the other hand, you can go through several rounds of edits to ensure that the sponsored content aligns with the quality of the rest of the content on your blog.

Sponsored content will often indicate that the material posted is a paid advertorial, similar to the note above for

Lastly, some sponsors may want you to write an entire post highlighting their product or service.

While sponsored content can be a great addition to your blog income, be sure to balance the number of sponsored posts you make with unsponsored posts. 

You don’t want your readers to lose interest because they think your blog offers too little educational content and too much sales content.

#3 Affiliate Marketing

Affiliate marketing allows you to earn money on your blog by promoting products and services related to your niche. 

An easy way to research the best affiliate products in your niche is to search major affiliate marketplaces like ShareASale, Commission Junction, and PartnerStack.

How it works: You will sign up for one or more affiliate marketplaces and search for products in your niche. 

When you find products that match your niche, you can apply for the affiliate program.

Once your application is approved, you will receive a unique URL to share when you promote the product. 

If someone clicks on that URL and buys the product, they will receive a percentage of the sale.

For example, you can sign up for Tennis Boom, a retailer of tennis rackets, apparel, and accessories, on ShareASale. 

When people start clicking on your unique affiliate URL and making purchases, you’ll earn an 8% commission for each qualified sale.

Sales can be done 24/7/365 online, which means you can earn passive income. 

Passive income simply means that you set it up (like affiliate links) and you can make money without intervention from there.

That 8% commission is posted to your ShareASale account. 

You can get your ShareASale balance deposited directly into your bank account every month you make the minimum withdrawal amount.

In addition to products that are directly related to your niche, there are certain products that any blogger can promote. 

If you have a self-hosted WordPress blog, in most cases you can become an affiliate for your host company, your paid WordPress theme, and your paid WordPress Plugins.

Any tool you use while blogging can also be promoted. 

Grammarly, for example, is an AI editing tool you can use to check your blog content for grammar, readability, and other errors. 

If you use it, you can promote it.

The revenue-generating potential will be based on how well you can target the right audience so that your content reaches the people who are likely to buy an affiliate product. 

Affiliate programs like GetResponse pay $100 per sale and Kinsta pays up to $500 per sale.

You can see how clicks on your affiliate links can be worth much more than clicks on an AdSense link. 

Of course, promoting affiliate products requires more work than simply placing banner codes on your website.

Here are some ways you can promote affiliate products on your blog that will help you generate affiliate marketing income.

The post Focused on a Product

Write blog posts focused on the ease-of-use benefits you’ve experienced from having a specific affiliate product. 

Some example titles would be the following:

  • 7 Ways You Use Grammarly for Your Business
  • How to optimize your blog for search with Semrush
  • Why I Chose Kinsta Over WordPress Web Hosting

These types of posts can help you drive traffic from people who may be considering buying the mentioned product. 

Be sure to write in a way that quickly demonstrates that the value received from the product will be far greater than the cost of the product itself.

For example, a common problem when it comes to web hosting is reliability. 

If your web host is reliable, highlight that point in your post about your hosting company. 

Make sure the reader knows that your website will be in the best of hands with your hosting company. 

That’s the kind of emotional response you need to get from readers to convince them to make a purchase.

Shopping Post Comparison

Write blog posts that compare one or more affiliate products. 

For example, you can write a post about WordPress Web Hosting Companies and link to several, all of which have affiliate programs.

With this approach, you may not have experience with all the hosting companies out there. 

But there are many trusted third-party reviews and review networks that you can use as a resource to determine which hosting companies would be best for your readers.

Once you have chosen the companies, sign up for their affiliate programs. 

While you wait for each program to be approved, write an unbiased summary of each hosting company based on the information they provide, comparing their features and costs along with the general sentiment of the company reviews.

If you can effectively demonstrate that any of the options in your post would be a good choice, you’ll likely earn commission from the post no matter which hosting company the reader ends up choosing. 

So instead of putting all your hopes on the reader to choose an affiliate product, you can give them more options to choose from, increasing the likelihood that they will make a decision.


Most advertisers will offer image banners that you can use on your blog to promote related affiliate products. 

You can add banners to the header, sidebar, and footer of your blog.

Disney+ commercial example

You can also add banners to your blog post content. 

You can add them in the middle of the content and at the end of the post, especially if the topic of the post and the product are related. 

For example, you can include banners for SEO software in a blog post about link building.

Banner banners can be effective in generating sales from website visitors who are already familiar with advertised affiliate products. 

But they are unlikely to convert as well as an entire blog post about the affiliate product.

Email List

Another way to promote affiliate products is to simply send your email subscribers your latest blog posts via email, especially if those posts promote an affiliate product. 

This will ensure that more people read your post and have the opportunity to click on your affiliate links.

You can also send emails to promote special offers and sales that you know your subscribers will be interested in. 

When you send an email about a specific affiliate offer, be sure to include compelling reasons why people should click on the offer.

In effect, this would be placing the highlights of a blog post about an affiliate product in the body of the email. 

You have a higher chance of making affiliate sales this way since people would go directly from your email to the product sales page.

sample newsletter

Also, if you have a newsletter template for your emails, you can add banners for affiliate products to the template. 

Or, if your email covers different topics, choose an affiliate product banner that matches the topic of the current email.

Again, this will only help you get sales from people who are familiar with the product and have already considered buying it. 

If you regularly write content that mentions the affiliate product and its benefits, you can help your readers become familiar with the product and then convert through banner ads.

Regardless of whether you plan to promote affiliate products, an email list is something you cannot afford to ignore. 

Most monetization strategies can be strengthened by having a strong email list to promote your products and services. 

So if you haven’t built an email list, now is the best time to start.

#4. Digital Products

Earning commissions for selling affiliate products can help you generate more revenue than Google AdSense when done effectively. 

But what about selling something where you can earn 100% of the revenue?

Creating your own digital products can be a great source of income generation. 

While it’s not completely passive in the sense that you have to create your own product first, it can become a passive source of income. 

You don’t have to worry about running out of product quantities or shipping and delivery issues. 

You can effectively sell to as many customers as you can, 24/7/365.

You can also sign up as an advertiser on one of the top affiliate marketplaces ( ShareASaleCommission Junction, and PartnerStack ) and connect with bloggers in your niche who want to promote your digital product for an affiliate commission.

The following are digital products that you can sell in unlimited quantities and have other bloggers promote as your affiliates.


Ebooks are the simplest product for bloggers to sell. 

Especially those who already have a large library of content. 

In many cases, you can create eBooks by combining blog posts or transcribing audio and video content.

Alternatively, you can start by writing an eBook to sell. 

Then, to promote it, you can share chapters or ideas from the book as blog posts.

In addition to selling your ebook on your own website, you can also sell it to audiences on Amazon and other online bookstores. 

This will allow you to generate more revenue and visibility as a content creator for new audiences.

Software / Applications

Do you have a good idea for a software or smartphone app? 

If you’re not a developer, you may need to invest in an app development service or a freelance developer to bring your idea to life. 

But once you’ve developed your idea, you can market and sell it on your blog.

Software and apps can be downloaded 24/7/365, making it another source of passive income. 

All you need to do is help customers who are having problems with your product and provide updates as needed.

Themes and Plugins

If you have graphic design or programming skills, you can create themes and plugins for other bloggers in your niche. 

For example, if you have a sports blog, you could create a WordPress sports blog theme, with a premium plugin that imports scores for the sporting events you cover.

There are several ways to distribute your themes and plugins. 

You can start with free versions that can be downloaded through the WordPress website. 

You can sell premium versions of your themes and plugins on your website or through marketplaces like ThemeForest.

ThemeForest Plugin Templates

#5. Sell a Course

Would you like to sell something that can generate a higher profit per sale? 

Consider adding a course to your blog. 

Bloggers who create detailed content for their audiences can charge anywhere from $99 to $999 and up, depending on the knowledge their students will gain.

Courses are more than just a set of blog posts, although that can be the foundation of a good course. 

Best-selling courses typically include video instructions, quizzes, and resources that will help the student apply the knowledge from the course to their life or business.

One of the easiest ways to determine which course to create is to look at the most frequently asked questions about your niche. 

If most people are beginners looking to get started, you’ll know how to create a guide/type of course for beginners.

Once you’ve created your course, you can publish it in a number of ways. 

WordPress users can invest in membership plugins like Member Wish List or Member Click.

Alternatively, you can use platforms built to host best-selling courses like Thinkific

For just $39 per month, you can publish unlimited courses for an unlimited number of students.

To provide additional value to your students, and give them a reason to pay you a monthly subscription fee, offer a place where course members can continue to discuss anything related to your course.

Platforms like Thinkific offer members-only discussion areas. 

You can also use Facebook groups to create a members-only discussion group for your course or an open group to promote the group.

You can also sell your course on marketplaces like Udemy. 

This would allow you to access a market of students looking for courses like yours. 

Udemy is also a great place to research your course idea to get an idea of ​​how much interest there is in a particular topic and how well the topic has been covered by other course creators.

#6. Host Paid Webinars

Another way to make money blogging is through paid webinars. 

Webinars can be used in two ways: You can host free webinars to promote affiliate products or your own products. 

The idea behind these webinars is to teach people something valuable and follow it up with a pitch for a relevant product.

The other way to use webinars is to sell them as one-off educational opportunities or as a live mini-event. 

With these webinars, the only thing you will be selling is the content of the webinar itself, not another affiliate product or a product of your own.

#7. Sell ​​Services Online

While not as passive as other methods of generating income from your blog, selling services online can be a way to make money online. 

The blog becomes a platform to build your authority and help you demonstrate your expertise in a certain vertical.

Marketing personality Marie Forleo offers training courses as a steady source of income. image source

For example, let’s say your blog focuses on the latest news, trends, features, and guides for businesses that want to gain visibility on Facebook. 

If your readers get value from the advice you provide in your blog content, they are likely to trust you for more personalized help in creating a Facebook strategy for their business.

And just like that, you could start a Facebook/social media consulting service. 

You can start by offering some free consultations to people/companies that are likely to give you a positive testimonial in return. 

You can also enhance your credentials by passing the Facebook Certification Exams on Business Marketing and Advertising.

Once you have testimonials and credentials, you can create a page on your blog describing your services and social proof that you come highly recommended. 

This will help you further build a customer base for the service.

You can also expand your service offerings beyond your blog by signing up for the gig and freelance marketplaces like Fiverr or Upwork. 

They would allow you to sell your services on platforms that already attract service buyers.

The downside of offering services is that the income you can generate is limited to the actual number of hours you can spend providing your services. 

That’s why many service providers supplement their income with passive streams like affiliate marketing and digital products, so they don’t have to constantly work to earn money from their blogs.

#8. Oratory and Events

If you become a popular enough authority in your industry through blogging, you may start receiving invitations for interviews and conferences. 

Once you’ve developed your public speaking skills and a reputation for delivering great presentations, you can start charging for speaking engagements.

Depending on your industry, experience level, and speaking skills, you could earn anywhere from $500 to $35,000 per event, according to HBR

While it could be a big investment of time between researching your presentation and traveling time, it can be a great way to generate a lot of income.

A great way to be on the radar of events you want to speak at? 

Find out if the organization hosting the event has a blog and offers to do so. 

It’s a great way to showcase your expertise and reach a new audience, all while putting yourself in a great position to speak at your event.

#9. Subscriber-Only Content

Thanks to platforms like Patreon, Substack, and Medium, content consumers are getting used to paying for higher-quality content.

Content creators can now offer exclusive subscriber-only content in exchange for a premium to their top followers. 

For blogs, it’s similar to having closed content like the New York Times. 

Free readers would have access to its basic content and paid subscribers would have access to more in-depth advanced content.

#10. Reuse Content

Another way to monetize your blog content is to reuse it in other formats. 

This would allow you to distribute your content on channels that have their own monetization options.

For example, if you could create videos to accompany your top blog posts, you would be adding value for your website visitors and building your library of content on YouTube.

With enough video viewers, you could start generating revenue from the ads shown on your YouTube videos through the YouTube Partner Program

When video viewers view long ads or click on pop-up banners, you’ll earn revenue.

You may also get sponsors who want you to talk about their product during one of their videos. 

So instead of a YouTube-generated sponsored ad, it would just be an ad where you talked about the sponsored product at the beginning or in the middle of your standard video content.

Another way to generate income from your blog content would be to turn your blog posts into podcast episodes. 

If you could build a large enough podcast audience, you could probably receive sponsorship for each of your podcast episodes.

How To Make Money Blogging – Summary

Blogs have proven to be an effective platform for many bloggers to earn money online. 

It is important to remember that there are many ways to generate income through blogging. 

The goal is not to put all your efforts into one method, but rather to experiment to see which channels generate the most revenue for the least amount of effort.

Thanks for Reading.

Frequently asked questions on how to make money with blogs

Q: Is blogging a good way to earn money?

Yes. Blogging allows you to generate income using a variety of different methods: advertisements, sponsorships, affiliate marketing, digital products, online services, etc.

Q: How many views do you need to make money on your blog?

There is no minimum number of visits needed to start generating income through a blog. While low visitor numbers may not help you earn revenue from advertisers and sponsors, they can still help you sell affiliate products, your own products, or your own services.

Q: What types of blogs generate the most income?

If you’re curious about the types of blogs that generate income, you can start by doing a search for income reports from the previous month. There are many bloggers in various niches who will share how they generated income from their blogs, how big their audience is, and the expenses they incurred.

This can give you an idea of ​​the best monetization methods for your niche and the amount of investment it will take to reach the revenue you want.

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