Link Juice: The Benefits of This Technique in the SEO of Your Website

If you don’t want to spend money, but want to attract more visitors to your website, then you need to invest in a good SEO strategy

But don’t worry, this is not a “seven-headed bug” as it seems, so much so that one of the techniques you can use is Link Juice.

We’ll explain this concept in more detail below, but what you need to know now is that Link Juice is nothing more than leveraging the authority of other sites to increase your relevance on the Internet.

If it is still not clear to you, stay here and I will explain all the points that make Link Juice a super important strategy for your online business. 

Keep Reading.

What is Link Juice?

In a nutshell, I can tell you that Link Juice refers to the amount of authority that each link conveys to the landing page

Let’s get a little creative here. 

Imagine you have a website and all the authority, built up over the years, is some kind of “juice” in a jar. 

By making some internal links, you automatically pass on some of this “juice” to other pages or sites.

Hence the name Link Juice, which in literal translation would be something like “Link Juice”. 

In a way, we can say that you are giving a part of your ranking potential (or Page Rank ) to these other sites or pages. 

On the other hand, imagine big portals referring to your site through links and passing a little “juice” to your page, it would be incredible, right?

That way, you can “browse” the authority of these other portals and increase your relevance to search engines

This is what we call link building, it is a great way for your site to gain more authority. 

How Does Link Juice Work?

Putting the Link Juice techniques into practice is not that difficult, but it does require some attention since you can’t apply just any link to gain relevance

Nowadays, search engine robots (mainly Google) are so advanced that they can identify if the link you are indicating is good or not. 

It is not enough to refer to any link but to provide the reader of your website or article with quality addresses that are, in some way, related to the topic of your page and that complement the user experience.

For example, if you have a good authority site that talks about guitars, it doesn’t make sense to want to link to a page that deals with topics related to building materials. 

Since the themes don’t communicate with each other, Google can identify this link and you end up not taking advantage of the Link Juice of your site.

The ideal is always to use links that add to the final experience of the visitor

Continuing with the example above, imagine that your guitar website now points to a blog post on “The Best Techniques for Guitar Playing”. 

Now yes, this publication will be able to take better advantage of the authority that your website will obtain.

Link Juice Qualifying Items

You don’t need to be an SEO expert to apply Link Juice strategies to your website or blog. 

Just be a little patient and stay tuned for the points I’m going to mention now, okay?

Site Domain Authority (DA)

Domain authority is a metric from 0 to 100 points, used to rank a domain’s authority and relevance to Google. 

According to the company that developed the metric, the higher the authority of a domain, the greater the chances of positioning your content and publications on the first page of search engines. 

That is when we talk about Link Juice, the more links with good domain authority that link to you, the better

Link Positioning

The application of links is also a point that you must take into account since the ideal is that these links are in the body of the text and not in sidebars or footers. 

It is also good to pay attention to another factor, since the more at the top of the page a link is, the more Link Juice will go.

Look at the Keywords

Anyone who has contact with SEO already knows the importance of keywords for a good organic traffic strategy, and with Link Juice it would be no different. 

The big trick here is to leverage the right keywords when distributing your Link Juice. 

That is, link building on the terms that you want to have more relevance, but be careful not to seem “boring” or too forced in the use of keywords. 

Always seek to use phrases or words that link to the text and/or link that you are going to use.

Another tip is to avoid placing important links in phrases like “click here” or “learn more” because even if you generate Link Juice, you can’t accurately communicate the link between content, keyword, and link.

How does Link Juice Affect a Page?

By now, you must have understood what Link Juice is and how it works. 

However, just as important as understanding this concept is knowing how this strategy affects the relevance and authority of your website

Next, we will show you three impacts that Link Juice can have on the authority of your web pages.

Context and Relevance to the Domain

This is one of the most important things to keep in mind when it comes to Link Juice, so much so that we’ve mentioned it before and will mention it again, so you don’t forget. 

To create a good Link Juice strategy, both the text and the link to insert must be linked

Here it is worth remembering the example of the guitar site that we mentioned above.

In this case, the opposite is also true

For example, it doesn’t do you any good to have a guitar site and want to have links embedded on a great site to have some authority. 

The advice here is to partner with sites and portals that are linked to your topic, then your Link Juice strategy will work. 

We’ll talk about that later.

Transfer of Authority

When we talk about link building, the strategy of closing alliances with large portals and websites so that we can refer to our site immediately comes to mind. 

Therefore, one strategy that is often ignored is to work on the internal Link Juice.

The strategy here (which you may be missing) is to use the potential of your pages that already have good authority, to take advantage of the relevance of others.

Power of Choice

A page has a fixed and finite amount of Link Juice, so it’s good to choose carefully which links you want to give more authority to. 

With that in mind, you can use the “nofollow” attribute to stop Google bots from following certain links.

For example, pages like “About us” or “Work with us” usually don’t need to have a lot of authority, but they are always present on large sites. 

Ideally, these links should have “nofollow” so that the Link Juice of the page is not split for them, thus leaving more “juice” for more important links. 

How to Get More Link Juice

At this point in the text, you will have already realized the importance of Link Juice in the SEO strategies of your website. 

Therefore, below we will give you some advice on how to start applying this technique in your business. 

Let’s start!

Have Quality Content

No Link Juice strategy will work if you don’t create content that is engaging with your audience. 

Here, it does not matter if it is just a site or a blog, if your content does not satisfy your target audience, you can be sure that they will not consume your product or service.

Segment Your Public

When you have well-targeted content, the possibility of people appreciating your work and continuing to consume what you have to offer is immensely higher. 

For this reason, it is extremely important that your content is available to those who really care.

Google sees this with “good eyes” and begins to understand that your authority on this topic is great, thus improving your ranking. 

Think Digital Marketing

Publish your content or website on as many channels as possible. 

So you can use forums, social media, videos, and even paid ads to push your content to more people, making your site more relevant.

Take Advantage of the Guest Posts

There is a phrase that goes something like this: “if you want to get there fast, go alone. But if you want to go far, go together. “

So, always keep an eye out for partnering opportunities to create guest posts. 

This is a very cool (and cheap) way to exchange links between sites that have the same theme.

Tools to Verify Link Juice

It is useless to understand the benefits of Link Juice if you do not have the right tools to put this strategy into practice

Do you want some tips? 

Then take a look below:


The first tool we want to introduce is ahrefs. 

It is very good at monitoring the backlinks of the competition and, according to the company, analyzes 4 billion pages every 24 hours. 

Excellent, isn’t it?


The interesting thing about this tool is that it has a super easy-to-use interface and it helps you identify and avoid possible penalties that Google can give to your website.

Majestic SEO

In addition to being one of the most complete SEO tools, Majestic SEO has functionality that can be useful, helping to analyze the context in which the link was inserted. 


Finally, one of the most famous and “beloved” SEO tools, SEMRush’s main function is to monitor how your presence is going in the digital world. 

With it, you can identify content creation or linking opportunities that you can take advantage of to gain more relevance and authority in your segment or topic. 

It’s worth taking a look.


Well, as you may have noticed Link Juice is serious and essential, especially for those who produce content on the Internet. 

It helps a website become a reference in its segment by offering only the most “valuable” to its consumers and future customers, as well as being essential for those who want to optimize their ranking. 

I hope you enjoyed today’s article. 

A hug and see you soon. 

Thanks for Reading.

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