Do you want to start a blog for your business?
Blogs play a vital role in content marketing and search engine optimization.
In this guide, we’ll show you how to start a blog, from choosing your platform to publishing your first post.
What is a Blog?
A blog, which is short for weblog, is a website or a part of a website that consists of regularly updated articles or blog posts.
Blogs began in 1997, beginning as a way for people to share online journals with friends and family.
Decades later, blogs have become an important way for individuals and businesses to connect with their target audience.
As Google Trends shows, blogging has been a constant in search trends for the last five years.
What are the Benefits of Blogging?
In addition to building a community around content, businesses benefit from blogging in a number of ways.
- By regularly posting high-quality content on a specific topic, businesses can position themselves as the informational authority in their niche.
- Blog posts that are properly optimized for search have the potential to rank well in search and ultimately lead to your website.
- Blog posts written with the reader in mind can be shared with others on social media, driving traffic to your website.
- Blog posts can become part of your marketing funnel, introducing new people to your business and helping them discover the information they need to make a purchase.
How do I Start a Blog in India?
The following process will help you set up your online presence to run a successful blog.
Select a platform
The first step in starting a blog is selecting a blogging platform.
This is the software you will use to manage your blog content.
There are two types of blogging platforms.
Hosted blogging platforms allow you to focus more on the content you want to create and less on the technical aspects of blogging.
While that’s a substantial benefit for those who don’t like or have time for technology, it does have its drawbacks.
- It is limited to the basic functionality of the blog.
- You are limited to a smaller selection of templates/layouts for your blog with few customization options.
- You may be limited to a URL that looks like your.blog.com instead of you.com.
- You must follow the rules of the blogging platform, which can change frequently and could affect the way you promote your business.
Examples of hosted blogging platforms include WordPress.com, Squarespace, Wix, Medium, and Tumblr.
While hosted blogging platforms sell themselves as the ideal service for people who want less technical hassle, there is a better way to get the best of both worlds.
Self-hosted blogging platforms allow you to install blogging software on your domain and operate your blog under you.com.
This gives you full control over the functionality of your blog and unlimited customization options for the layout.
WordPress is the leading CMS (content management system).
It will allow you to create a website with as many pages and blog posts as you need.
You can customize the functionality with plugins and the design with a theme.
We will discuss how shortly.
To get started with WordPress, you’ll need to install it on your domain through a web hosting company.
That is how.
Choose a Web Hosting Provider
Various Web Hosting Providers LAUNCH WordPress-specific web hosting plans.
The three companies WordPress recommends for hosting include the following.
- Bluehost – WordPress hosting plans with free WordPress installation starts at $2.95 per month with free domain registration and free SSL.
- DreamHost – WordPress hosting plans with free WordPress installation starts at $2.59 per month with free domain registration and free SSL.
- SiteGround – WordPress hosting plans with free WordPress installation starts at $4.99 per month with free SSL.
If you choose one of these WordPress hosting companies, you won’t have to worry about installing WordPress.
It will come installed on your chosen domain.
It is the best option for people who do not want to deal with the technical side of getting their website up and running.
You may also be interested in WordPress hosting.
Managed hosting companies
including, Kinsta, WPEngine, LiquidWeb, or InMotion, and ongoing offered leading WordPress management and customer support.
This would allow you to focus on your content while your web server handles updates, security, and backups.
Choose Your Domain Name
Registering a domain for one year usually starts at $12.95.
When you sign up for a hosting plan with Bluehost or DreamHost, you’ll receive a free domain for the first year.
The best domain name for your business will be yourcompanyname.com.
Although there are many new TLDs (Top Level Domains) to choose from, .com remains the most recognized extension for a website.
Ideally, it should be able to be marked with the following.
This will help your target audience to recognize your business across multiple platforms.
You want your customers to know that they are connecting with your business, from social media to your website.
Once you decide on a domain name, you’re ready to sign up for WordPress hosting with the company of your choice.
After you receive confirmation that WordPress is installed, you can proceed with setting up your website.
Choose Your WordPress User
The first thing you will need to set up for your WordPress website is your username and password.
This will also be the main administrator of your WordPress installation.
For security reasons, you’ll want to choose a different username than admin.
Also, you’ll want your name in the username if you’re blogging, since your username appears in the URL of your posts ( yourcompany.com/author/username ). It’s better to have yourbusiness.com/author/yourname or yourbusiness.com/author/yourbusinessname for your posts than yourbusiness.com/author/admin.
Get to Know WordPress
Once you log into WordPress, you will see your WordPress dashboard.
It will show you details about your recent activity, the general status of your website, the latest WordPress news, and additional information from any plugins you have installed.
On the left, you’ll see the main menu options, including the following.
- Articles – The Posts menu allows you to view all your blog posts, create new blog posts, view your categories, and view your tags.
- Media – The Media menu allows you to view everything you’ve uploaded via WordPress (like images) and add new items to your media library.
- Pages – The Pages menu allows you to view all your static pages and create new ones.
- Comments – If you allow people to leave comments on your blog posts, the Comments menu is where you’ll go to view and moderate them.
- Appearance – The Appearance menu includes links to your themes, theme editor, widgets (content in your sidebar), menus, background, and customizer.
- Plugins – The Plugins menu is where you will find and add new plugins. Plugins allow you to add enhanced features to your WordPress website.
- Users – The Users menu is where you’ll find your profile and, as an administrator, a list of all registered users on your website and the option to add new users. This is useful if you want more than one person to manage or create content for your website.
- Tools – The Tools menu contains Import and Export if you have blog content from another platform or want to export your content to another platform. You also have the option to export and delete your personal data.
- Settings – The Settings menu allows you to modify your site’s preferences. You can control the look of your website’s home page, time format, comment moderation, default category for blog posts, and more.
Choose a Design
With a self-hosted WordPress website, you have unlimited options for design.
You can get started with free and paid themes within the WordPress theme library.
For a more unique look and feel to suit your industry, there are premium themes from the following sources.
- ThemeForest – This marketplace has over 11,000 WordPress themes from professional designers.
- Elegantthemes – The Home of Divi, the most used WordPress framework.
- StudioPress – Creators of the Genesis framework for WordPress, have dozens of themes and theme developers that can help you customize even further.
- Template Monster – This marketplace has over 2,600 WordPress Themes.
The benefits of choosing a premium theme over a free one are documentation and support.
Many premium themes come with multiple color and layout options to ensure a unique look for your business website.
Once you’ve customized the appearance of your website with a theme, you may need to install one or more plugins as recommended by your theme provider.
The plugin’s power features like a media slider on the homepage, a contact form, search engine optimization, caching, a job board, a forum, an online store, and more.
You should install fewer plugins if possible.
The basic necessities for a blog include:
- An SEO plugin like RankMath will allow you to configure SEO settings for all your pages, posts, categories, tags, and archive pages.
- A form plugin like WP Forms will allow you to create professional contact forms, quote request forms, and other website forms needed to collect leads that convert to sales.
- A caching plugin like WP Rocket to ensure faster page load speeds to help meet Google basics for page performance and mobile rankings.
- A spam control plugin like Akismet filters spams comments from legitimate ones.
- A security and backup plugin like VaultPress if your hosting company doesn’t offer these features. It will protect your website from WordPress intrusion attempts and keep a fresh copy of your website content backed up daily.
As you continue to choose plugins for your website, consider the value they will provide to your audience.
If the plugin provides no value, it may just
Create Basic Pages
To connect with your blog’s target audience, you’ll want to create some static pages for your website.
To get started, you need an About Us page that tells your audience who is behind the content on your blog.
If your blog has more than one author, please feature them along with the editors on your about us page.
Next, you’ll need a page that promotes your products and services.
You can sell products directly on your WordPress website using WooCommerce or collect leads using Gravity Forms.
A Contact Us page provides a way for website visitors to contact you about the content, products, or services on your website.
If you’re promoting a local business, this would be the page where you put your local contact details: name, address, and phone number.
Your address and phone number should be added to the header or footer of your site to further ensure that local customers can find you.
To determine the success of your blog, you will need to install website analytics.
Google offers two free tools: Google Analytics and Google Search Console.
With Google Analytics installed, you will be able to get more information about the performance of your content.
You’ll find out how many people visit your content, how they discovered it, how long they stay on your website, which links they click on, and whether they convert to a lead or a sale.
With Google Search Console, you can see how many pages appear in search results, which search queries are driving impressions and clicks, how well your pages are performing with Core Web Vitals, and if there are any errors preventing Google from crawling your site.
It will also alert you to website hacks and malware.
How do I Start Writing on a Blog?
Once your WordPress website is up and running, you are ready to start blogging.
The following steps will ensure that you start your blog off with a lot of momentum.
1. Create a Schedule
How often do you want to post new content on your blog?
And more realistically, how often can you create new content for your blog? 38% of bloggers publish one post per week.
You can see an example of how to start a blog with a slow increase in content via CoSchedule.
The key is to choose a schedule that allows you to consistently create high-quality content.
If you’re a solo entrepreneur who only publishes one high-quality post a month, it’s better than having a site with new, poor-quality content every day.
2. Generate Theme Ideas
Not sure what to blog about?
You can generate blog ideas in several ways.
To get started, you can use tools like Hubspot’s Blog Idea Generator.
It generates 250 topics based on up to three keywords you enter, like how to start a blog.
Google Trends is a tool that you can use to see what topics are trending in your region for your industry.
Search keywords and see how they have evolved since 2004.
If you’re still in doubt, use the list below as a rough estimate of the search popularity of each niche.
While some of the niches above are the most searched for, it doesn’t necessarily mean they have the best monetization potential.
Some of the most profitable blogging niches include:
- personal finance
- Health and Beauty
- Beauty and fashion
- Personal development
Once you’ve defined your blog’s general market category, you can start creating blog posts that will drive traffic from searches.
Try generating more detailed topic ideas using a keyword research tool like SemRush (paid) or Ubersuggest (free).
Such tools will provide you with a list of relevant keywords, phrases, and questions that you can use to generate optimized blog post ideas.
As Neil Patel says of Ubersuggest, “No more wasting time writing content that people don’t want to read.”
As you use each tool to generate blog post ideas, save them all to a spreadsheet.
This will allow you to reference a document whenever you are ready to create new content.
3. Conduct Preliminary Research
For every new blog post, you’ll want to do some preliminary research.
Specifically, you’ll want to know which posts are already ranking on the first page of search results for your topic.
Analyze each of the blog posts in the top ten Google search results.
You will want to determine:
- The average length of the highest-ranking blog posts. If the top posts on your topic average 1,000 to 5,000 words, you should aim for your post to be 3,000 words with room to expand in the future.
- What points are covered in the blog posts? You don’t want to duplicate your competitors, but rather cover everything they cover and then some.
- What type of media is included in each post (images, video, audio, or companion PDF)?
- What type of references are included (statistics, research, surveys, or citations)?
This analysis will help you create the best content on your topic.
One that people want to share, link to and read.
4. Write the First Draft for People
Since there are many tools that can help you edit and optimize your keywords, it’s important to focus your first draft efforts on your readers.
Write with the explicit intention of creating the best resource for your readers on your topic.
Start with an outline that helps you focus on the topic. It will also ensure that you don’t miss any stitches and create a complete piece.
5. Edit and Optimize the First Draft with AI
Once your first draft is ready, you can use artificial intelligence to edit and optimize.
Grammarly and ProWritingAid are two services that will edit your content for grammar, spelling, readability, and duplicate content.
After editing your content, optimize it with tools like Surfer’s Content Editor 2.0 or Optimize by MarketMuse.
Both tools help writers create the perfect balance of target and related keywords throughout their content.
6. Add Media
Try to add at least one image to your blog posts.
This allows you to add additional keyword-optimized content to your blog post.
SD gives you the opportunity to appear in Google Images search results.
Also, your image will serve as a thumbnail of your content every time it is shared on most social networks.
The image should grab the attention of social media users by standing out in the newsfeed and closely representing the topic of the post.
7. Configure Search Settings
If you installed an SEO plugin like Yoast SEO, you will need to set up your SEO for blogs.
This includes the following:
- SEO Title – A keyword-optimized title for your post that is less than 60 characters.
- Meta Description – A keyword-optimized description that is less than 160 characters.
- Bullion – A short, keyword-optimized URL for your blog post.
Also, review the images you’ve uploaded for your blog post.
Add captions in the post below the image and ALT tags in the image settings that include the target keyword phrase.
Before publishing your post, go through a checklist to confirm that your post has been edited, optimized, categorized, and tagged.
If you’re satisfied, you can schedule the post for a future post or post immediately.
Once published, you need to boost your post.
The more promotion you give your post, the better chance you have of getting a good ranking in the search results.
Beyond sharing your post on social media and via email, you can look for opportunities for people to link to your content.
Premium SEO research tools like Semrush or Moz can display the list of links to your competitors’ blog posts.
In many cases, these links come from other blog posts.
You can contact the publisher or author of the blog to see if they would also be interested in linking to your post as an update or supplement to your competitor’s link.
We hope this guide has made the process of starting a blog a little less overwhelming.
Remember that the first step in starting a blog is to build it on a reliable foundation.
WordPress recommends heading over to Bluehost and signing up for WordPress Web Hosting.
From there, follow the steps above to lay a solid foundation for a successful blogging future.
Thanks for Reading.