Digital Analytics tools are an indispensable ally when carrying out your company’s marketing plan.
Why is it good to use them?
Thanks to Digital Analytics tools you will be able to collect useful information about the company itself and your competitors.
Create a marketing plan according to your objectives with the data obtained and once implemented.
Follow up to check if your actions and marketing strategy are giving the expected results.
In the following post, we present you with the best Digital Analytics tools in 2023.
What are Digital Analytics Tools?
Digital Analytics consists of understanding and interpreting the data in order to optimize failures and improve the expected results.
To do this, in digital marketing, we use a series of tools that help us carry out the analysis.
Some of the very useful Digital Analytics tools in 2023 are SEMrush, Google Analytics, Mouseflow, Pingdom, Google Search Console, Matomo, and Data Studio, among others.
10 Digital Analytics Tools in 2023
1. Google Analytics
It is one of the most popular Digital Analytics tools on the market and is used to analyze traffic to a website.
With Google Analytics we can know the number of visits, which are the most visited pages, what type of audience frequents the web, which channels attract the most traffic, the bounce rate, etc.
It is a very complete tool.
Not only will you be able to know the traffic of your website, but also of your social networks or blog.
Therefore, it is essential to create conversions that allow us to analyze what we want to measure.
And the best thing about Google Analytics is that it is a completely free platform.
Do you want to continue registering the visits and sales of your website from May 2023?
Google has already announced that the Google Analytics (Universal Version) tool will be completely replaced in 2023 by Google Analytics 4 (GA4).
Google Analytics is not going through its best moment at the moment.
In some countries, the use of Google Analytics is already illegal.
Therefore, if you want to know some alternatives to Google Analytics, do not hesitate to read this blog post.
SEMrush
It is the tool par excellence for search engine marketing.
This analytical tool allows you to monitor keywords for positioning.
It also provides information about organic and paid searches, display advertising, backlinks, etc.
A compilation of very useful information to make good decisions.
But the best thing about SEMrush is that it not only provides information from your own company but also from the competition.
You will be able to see its evolution by studying its Google Ads campaigns, what backlinks they use, etc.
All this is to achieve competitive advantages.
Matomo Analytics
Matomo Analytics is one of the Digital Analytics tools that can serve as an alternative to Google Analytics.
Among matomo’s functions, we find:
- Analyze the web in depth
- Improve SEO positioning functions
- Create heat maps, analyze forms, and perform A/B tests
- Know the profile of visitors
If you want to know more information about this platform, take a look at this blog post.
« Matomo is a tool that perfectly combines information analysis and data protection to establish a good digital strategy ».
Google Data Studio
According to Google itself: “Data Studio is a free tool that turns your data into reports and dashboards that are clear, fully customizable, and easy to view and share.”
You will be able to access the data you have stored about the company and create a personalized report on it quickly and easily.
As with Search Console, this tool is compatible with other Google tools to provide even more information.
In this blog post, you can discover everything you need about Google Data Studio, the Google tool created for reports.
Mouseflow
Mouseflow is a tool that allows you to improve the performance of your web page thanks to the behavior analysis it performs.
It analyzes the mouse movements of users at the time they visit the web, the publications that interest them the most, and everything that users do on the web, and creates a heat map.
Therefore, with this tool, we will understand what the strengths and weaknesses of the website are and it allows us to draw conclusions about the reason why users leave in order to optimize the page as much as possible.
Mouseflow offers a free trial.
In addition, it has both a free and paid version.
Google Search Console
Google Search Console is a Google tool that provides information on the most interesting posts for users, how they are accessed (through direct links, and social networks…), and the performance of website publications.
It is a tool that can complete the information collected by Google Analytics.
Together, you will be able to get a clearer view of the current performance of your business.
In this blog post, you will learn how to access Google Search Console and more complete information on one of the most widely used digital analytics tools.
«Search Console is a very complete tool that allows you to obtain information about how Google views the website, while being easy to use»
Pingdom
Pingdom is a tool that measures the loading speed of a website, which is so important and in demand for a good user experience.
How does Pingdom help?
Well, Pingdom breaks down all URL load times.
This allows us to know which pages slow down the loading speed in order to optimize them and improve SEO positioning (a slow loading speed is penalized by the algorithm).
For example, we can reduce the images with the highest weight.
Other Google Digital Analytics Tools
- Google Site Kit. It was created to collaborate with WordPress (the most widely used content management system at the moment). Site Kit is specifically a plugin created by Google. It is installed in WordPress and allows to know how users to find the website and how to optimize the content, among others. In our blog, we talk in-depth about the advantages of Google Site Kit.
- Google Lighthouse. This tool is fully automated and gives us the ability to audit a website. That is, it gives us the possibility of measuring the quality of accessibility, speed performance, security, and visibility of a specific web page.
- Google Page Speed Insights. It allows us to analyze the loading times of a web page. However, compared to Pingdom (a similar tool explained earlier in the post), PageSpeed does not break download times.
Conclusion
Digital analytics tools are essential in digital marketing and above all, be aware that there is a wide variety of alternatives that can be adapted to our needs.
Most of them are free or have a free version. However, investing in some paid ones, such as SEMrush, can become a future benefit for our business.
At Comunica Web we have a team of experts in digital analytics tools. We will advise you to take into account the objectives of your project and we will join it.
Thanks for Reading.